About Me

Hey there, I’m Gintare

WELCOME TO COOL GIRLS ERA

Gintare, founder of Cool Girls Era

Gintare Kupryte — Founder

Your insider bestie for fashion & beauty

If you’ve ever wanted an insider bestie to filter through the overwhelming world of fashion and beauty and tell you what’s actually worth your time, you’re in the right place.

For the past 10+ years, my world has been centered on luxury fashion. Working with iconic brands like Saint Laurent in London, Alexander McQueen, Zimmermann, Golden Goose, and APM Monaco gave me a front-row seat to how trends are born, styled, and worn.

As much as I’ve loved working behind the scenes in the luxury world, I realized something was missing: a community of my own. I wanted to create a dedicated space to share all the latest fashion trends, beauty holy grails, and lifestyle inspiration that pass the test — the ultimate edit of what cool girls actually approve.

What You’ll Find Here

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The Fashion Edit

Translating runway trends into real life with insider styling tricks I’ve learned on the floor.

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Beauty & Skincare That Works

Honest reviews, glowy routines, and the products actually worth the hype.

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Lifestyle & Aesthetic

Mood boards, favorite spots, and daily inspiration to elevate your routine and confidence.

I’m so thrilled to build this community with you. Consider this your go-to spot for inspiration, effortless style, and good vibes.

Here’s to stepping into our Cool Girls Era together 🥂✨